Co-Founders Roland Schertenleib and Martina Juchli lead the Focustribe Studios team, an interactive agency based out of Newport Beach, CA. Mr. Schertenleib and Ms. Juchli moved to California from Switzerland to help a friend start a technology business – and one year later started his own agency doing interactive design and development.
According to Creative Director, Mr. Schertenleib, "the idea of owning an online business still seems to have a great attraction to many people. Depending on the business there is a low fixed cost, its location independent and the growth potential is unlimited. However, as soon as the platform is built most people realize that getting exposure and building a client base is not as easy as they originally thought. That is the area that can get very costly."
”Social Media Marketing (SMM) is the new secret sauce which is supposed to generate the viral effect every marketer is looking for. Everybody wants to do it - but nobody really knows what it is and how to effectively make use of it, continues Schertenleib
Confronted with this topic on a daily basis, Mr. Schertenleib shares what experience has taught him: "SMM is building relevancy for your brand to the point that a community wants to engage with it. There is no defined process for building a community around your brand."